The TV industry has officially entered the era of large screens. According to a 2026 report by RUNTO Technology, 75-inch models are the most popular for the second year in a row. They accounted for 24.3% of sales, and the average screen size of TVs purchased rose to 64.3 inches. Along with the 85-, 98-, and 100-inch models, the “ultra-large” screen category now makes up almost 40% of the market. On top of size, more and more consumers are picking Mini LED technology (26.7% of the market) and energy-efficient models, which accounted for a record-breaking 78.3% of retail sales.
People are buying bigger and bigger TVs, and the TV industry is officially in the era of big screens. As the RUNTO Technology report says, 75-inch screens are still the most popular in China, for the second year in a row.
The average TV screen size hit 64.3 inches, which is 2.6 inches bigger than a year ago. 75-inch models accounted for 24.3% of all sales, and if you include all TVs 75 inches and larger, the share approaches 40%.
The most popular screen sizes were 55, 65, 75, and 85 inches—together, they accounted for nearly 75% of all TV sales in China. Meanwhile, 98-inch and even 100-inch models are becoming more common in regular homes.
Analysts also point out that energy-efficient models are getting more popular. Their share of retail sales is 78.3%, which is a big increase compared to last year. Mini LED models are also getting more popular, making up 26.7% of retail sales.